AI in Digital Marketing– Free Beginner Level Course with Certification
In today’s fast-paced digital world, understanding Artificial Intelligence (AI) is no longer optional for marketers. It’s become essential.
Businesses are now using AI more and more to study customer behavior, create personalized ads, and improve their marketing plans. According to LinkedIn’s 2025 Emerging Jobs Report, demand for AI skills in digital marketing has surged by over 50% year-on-year. Many companies worldwide are seeking professionals who can combine marketing expertise with AI-driven insights.
If you want to stay ahead, improve your marketing skills, and build a strong future career, the AI in Digital Marketing course by Great Learning is a great place to start.
This beginner-friendly course teaches you how AI is changing marketing through data analysis, automation, chatbots, and personalized customer experiences. Even with just a few hours of learning, you can gain practical skills that make a tangible impact on digital campaigns.
So no more waiting! Read this article first. We will understand it fully and get complete information about it in a simple way.
All about the What is the AI in Digital Marketing course?
The AI in Digital Marketing course is offered by Great Learning Academy, designed for beginners, students, and professionals who want to integrate AI into their marketing strategies. The course is taught by Mr. Laxminarayanan G, Head of Analytics and AI at Polestar Solutions and a visiting faculty at IIM Kolkata and IIM Lucknow.
With his vast experience in AI and analytics across Fortune 500 companies, he brings real-world insights into how AI can enhance digital marketing performance.
This course focuses on understanding AI fundamentals, AI-powered marketing strategies, and practical applications such as chatbots, Google RankBrain, personalized product recommendations, and AI website builders. You’ll also explore how AI helps predict consumer behavior, automate marketing tasks, and deliver high-ROI campaigns.
It’s a completely online, beginner-friendly course that can be completed in just 3 hours, making it an excellent choice for professionals and students with limited time. Upon completion, you receive a globally recognized certificate that can be shared on LinkedIn and included in your resume.
Quick Highlights are below –
| Course Name | AI in Digital Marketing for Beginners |
| Provider | Great Learning Academy |
| Instructor | Mr. Laxminarayanan G |
| Level | Beginner |
| Duration | 3 Hours |
| Mode | Online |
| Certificate | Industry-recognized, shareable on LinkedIn |
| Enrolled Learners | 85.1K+ |
| Rating | 4.49/5 |
| Price | Free |
| Key Skills | AI Fundamentals, Digital Marketing, Chatbots, Google RankBrain, Personalized Recommendations, Marketing Automation |
| Eligibility | Open to all beginners interested in AI and marketing |
Who can apply?
- Beginners in Digital Marketing: Perfect for those who are just starting their journey in the digital marketing field.
- Students or Professionals: Ideal for anyone who wants to learn how AI is used in modern marketing strategies.
- No Prior Experience Needed: You don’t need any background knowledge, though basic computer and internet skills are helpful.
- Open to Learners Worldwide: Anyone from any country can join and benefit from this course.
AI in digital marketing examples
Artificial Intelligence is reshaping digital marketing by helping brands connect smarter and faster with their audience. Here are some quick, real-world examples:
- Personalized Recommendations: Amazon and Netflix use AI to suggest products or shows based on user behavior—boosting conversions.
- AI Chatbots: Brands like Sephora and H&M offer instant 24/7 customer support through smart chatbots.
- Predictive Analytics: Starbucks and Coca-Cola use AI to predict customer preferences and improve marketing decisions.
- Programmatic Advertising: Google Ads’ AI tools automatically optimize ad placements for better ROI.
- Content Creation: Tools like ChatGPT and Jasper generate SEO-friendly blogs, captions, and ad copies in minutes.
- Visual Recognition: Pinterest and Google Lens help users shop directly from images.
- Email Automation: Mailchimp and HubSpot use AI to personalize and time email campaigns effectively.
- Voice Search: Alexa and Google Assistant drive brand visibility through voice commands.
- Sentiment Analysis: Nike and Netflix track customer emotions online to refine campaigns.
- AI-Powered SEO: Google RankBrain helps marketers focus on user intent and high-quality content.
What You Will Learn from this AI in Digital Marketing course?
By completing this Future of AI in Digital Marketing course, you will gain:
- AI Fundamentals: Understand what AI is and how it works in marketing contexts
- AI-Powered Digital Marketing: Learn to implement AI for campaigns, automation, and personalization
- Google RankBrain: Optimize SEO using AI algorithms
- Chatbots: Enhance customer engagement through AI-driven conversational tools
- Personalized Recommendations: Improve website or app experience using AI insights
- Predictive Analytics: Anticipate customer behavior to improve conversion rates
- Hands-On Application: Apply knowledge to real-world marketing scenarios
Also Read: Free Online SEO Course with Certificate (2026)
Course Outline / Modules
- What differentiates a machine from a human?
- What is Intelligence?
- What is Artificial Intelligence?
- Areas explored in AI
- Scope of AI
- What is Digital Marketing?
- Introduction to AI-Powered Digital Marketing
- Google RankBrain
- Chatbots
- Alexa for Marketing
- Personalized Product Recommendations
- Enhanced Shopping Experience
- AI-powered Website Builders
- AI & Competitive Advantage
- ChatGPT in Digital Marketing
benefits of ai in digital marketing Course?
- Practical & Actionable: Hands-on examples and real-world applications
- Industry Expert Guidance: Learn from Laxminarayanan G, a top AI & marketing professional
- Career-Relevant Skills: AI skills in digital marketing are among the highest-demand skills on LinkedIn
- Global Recognition: Receive a certificate that recruiters value worldwide
future of ai in digital marketing course?
- Gain a Competitive Edge: Stand out by learning how to use AI effectively in marketing to make smarter business decisions.
- Master Modern Strategies: Discover automation and personalization techniques that go beyond traditional marketing methods.
- Boost Your Career: Build practical, in-demand skills that make you more attractive to employers in the digital marketing industry.
Salary Insights:
- India: ₹3.6L – ₹4.5L average annual salary for AI-driven digital marketers
- USA: $70K – $95K per year
- UK: £45K – £60K per year
- Canada: CAD 65K – 80K per year
- Australia: AUD 70K – 90K per year
Also Read: Free AI Courses with Certificates 2025
Roadmap to Learn
- Enroll and access the course on Great Learning Academy
- Watch the instructor-led video tutorials in a split-screen interface
- Follow along with practical exercises for AI-driven marketing tasks
- Apply learned skills to small projects or your current marketing work
- Claim your certificate and add it to LinkedIn and your resume
FAQs
